You Tube Thumbnail
Objective:
The objective of this YouTube thumbnail design is to capture the attention of viewers and entice them to click on the video. The thumbnail should accurately represent the video content, be visually appealing, and encourage users to engage with the video.
Design Elements:
Eye-Catching Imagery: Incorporate a visually striking and relevant image or graphic that grabs attention and entices viewers to click. Use high-quality visuals that accurately represent the video content and evoke curiosity or intrigue.
Title and Text: Include a clear and concise title or headline that conveys the main idea or theme of the video. Use a legible and attention-grabbing font that is consistent with the channel's branding. Consider adding additional text or subtitles that highlight key points or create intrigue.
Color Scheme: Choose a color palette that complements the video content and aligns with the channel's branding. Use colors strategically to create contrast and make the text and visuals stand out. Consider using colors that evoke the desired emotional response or reinforce the video's topic.
Branding Elements: Incorporate the channel's logo or branding elements in a subtle and non-intrusive manner to promote brand recognition. Place the logo in a corner or use a watermark-style placement that doesn't distract from the main content of the thumbnail.
Composition and Layout: Design a well-balanced and visually pleasing composition. Consider the rule of thirds or other composition techniques to guide the placement of elements and create a sense of harmony. Ensure that the most important elements are prominently displayed and easily readable, even at smaller thumbnail sizes.
Thumbnail Size and Optimization: Follow YouTube's recommended thumbnail size of 1280x720 pixels. Keep in mind that the thumbnail will appear in various sizes across different platforms and devices. Test the thumbnail's legibility and visual impact at different sizes to ensure it remains effective.
Typography: Select fonts that are legible and easy to read, even at smaller sizes. Use a combination of font sizes, styles, and colors to differentiate between the title, subtitles, and other text elements. Ensure that the text stands out against the background and doesn't blend in or become illegible.
Thumbnail Design Variation: Create multiple thumbnail variations for A/B testing purposes. Experiment with different designs, images, or text placements to see which ones perform better in terms of click-through rates and engagement.
Thumbnail Consistency: Maintain consistency in branding elements, such as fonts, colors, and overall style, across the thumbnails of the channel. This helps create a cohesive visual identity and aids in brand recognition.
Mobile-Friendly Design: Keep in mind that a significant portion of YouTube viewers access the platform from mobile devices. Ensure that the thumbnail design remains visually appealing and readable on smaller screens by avoiding overcrowding and using larger fonts and images.
Remember, the YouTube thumbnail design should capture attention, accurately represent the video content, and entice viewers to click. Experiment with various design elements, layouts, and styles to create compelling and effective thumbnails that resonate with the target audience.
Custom You Tube and Website Thumbnails Design Process
It all starts with you. What do you like? What do you not like? We’ll ask a lot of questions about colors, fonts, graphics, and more to determine your style and needs.
Next, we’ll come up with a selection of 5-6 custom Thumbnail options. You’ll receive them in a PDF with samples of how the logo might look on a Videos and Chanelle etc.
Once you have time to review your Thumbnail, it’s revision time. Do you want to change fonts? Mix and match colors? Now is when you make decisions on your final Thumbnail. After you provide your input, we’ll revise the chosen Thumbnail for your approval.
After you’ve reviewed your revisions, we’ll polish the Thumbnail off and create a variety of files for you to use in whatever way you need.
Finally, we’ll finish up your design and share a DropBox, or G Drive, with you that has your Thumbnail saved in a variety of formats that can be used on the web, or Youtube and Etc..